Fresh – a film by ana Sofia joanes

If you’re serious about what you eat, what you feed your family, you’ll be interested in this movie. These farmers, and others show us there is another way, a better way to raise our food. A way that is better for humans, better for animals, and better for the land.

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.

Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

You can learn more about FRESH and, watch trailers of the movie here.

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