Why Simple Unpretentious Food is so Important to Us All.

Jamie Oliver has been drawn to the restaurant kitchen since he was seven or eight. First working in his father’s pub-restaurant and then training in England and France, he not only displayed incredible culinary talent but also a passion for creating fresh, honest and delicious food. Although he is now one of the worlds top celebrity chef’s, his commitment to simple, unpretentious food remains and with it his drive to break people’s unhealthy eating habits and get them cooking again.

With the obesity epidemic growing globally, Oliver is using his notoriety to bring attention to the changes Englanders and now Americans need to make in their lifestyles and diet. Campaigns such as School DinnersMinistry of Food and Food Revolution USA combine Oliver’s culinary tools, cookbooks and television with more standard activism and community organizing to create change on both the individual and governmental level.

Recently, Jamie activism was was recognized when his wish for help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity was recognized by TED,  a small nonprofit devoted to Ideas Worth Spreading.  He was asked to speak at TED 2010, which is currently being held in Long Beach, CA and awarded  $100,000.00 prize to help in making this wish come true.

You can learn more about Jamie’s action plan and help needs on the TED Prize site.

Please watch the outstanding video of Jamie’s presentation. I know you will be as inspired as I was and that you will want to join in supporting the movement towards erasing obesity from the world’s list of diseases. You can watch the video here.

Some contents excerpted from TED Prize site.

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